How to Write a Compelling Cover Letter That Lands You the Job (2025 Guide)

Looking for a new job but struggling to write a cover letter that grabs the hiring manager's attention? You're not alone. Many job seekers find cover letters challenging.

But a well-written cover letter is crucial - 83% of hiring managers consider cover letters important for getting the job. So how do you craft one that convinces employers you're the perfect candidate?

This comprehensive guide will teach you how to write a cover letter that gets results. You'll learn:

• When and why you need a cover letter
• How to structure and format it for success
• Pro tips for writing compelling content
• Common mistakes to avoid
• Examples and templates to follow

Plus, we've included an FAQ section to answer all your pressing cover letter questions.

So whether you're a student, a senior executive, or anywhere in between, use this guide to create a cover letter that helps you land more job interviews.

Write a Compelling Cover Letter

When Should You Send a Cover Letter?

Many job seekers wonder if cover letters are still necessary in the digital age. The answer is a resounding yes! Here are three times you should always send one:

1. When Applying Online Through a Job Portal

Most online applications have a cover letter field. Take advantage of this to introduce yourself and connect the dots between your background and the role.

Even if it's optional, submitting one can help you stand out. Don't miss this chance to make a strong first impression.

2. When Emailing a Resume Directly to a Company

If you find a great job opening but can't apply online, email your resume directly to the hiring manager or recruiter.

Always include a tailored cover letter to explain why you're interested in the company and role. Otherwise, your resume may be overlooked.

3. When Networking with Contacts at a Company

Asking your network for internal references? Attach a cover letter to summarize your qualifications and passion for the position.

This gives your contact insight into how your experience would add value, so they can advocate more effectively on your behalf.

The bottom line? Always pair your resume with a compelling cover letter when job searching. Doing so can significantly increase your chances of landing an interview.

How to Format a Cover Letter for Success

Now that you know when to use a cover letter, let's discuss formatting best practices. Follow these tips to make yours polished and professional:

Format a Cover Letter for Success

Use a Standard Business Letter Format

• Include your contact information and the date at the top.
• Address the hiring manager or recruiter by name if possible (otherwise, use “Dear Hiring Manager”).
• Use a standard font like Arial or Times New Roman, 10-12 point size.
• Keep margins 1” on all sides and text left-aligned.
• Use single or 1.15 line spacing for easy readability.
• Divide your letter into 3-5 concise paragraphs.

Keep it to One Page Maximum

Hiring managers are busy - don't make them scroll through multiple pages. Limit your letter to 3-5 paragraphs and around 400 words.

Prioritize your strongest qualifications and achievements. Additional details can be discussed further if you get an interview.

Use a Professional Sign-Off and Closing

End your letter with “Sincerely” or “Best regards” followed by your name. Then include your contact information below your signature.

Proofread thoroughly before sending! Typos or formatting issues can torpedo otherwise strong applications.

How to Write a Cover Letter: Tips for Killer Content

Now for the fun part - writing compelling content that sells your value. Follow these tips to craft paragraphs that hook the hiring manager:

How to Write a Cover Letter: Tips for Killer Content

1. Lead with an Attention-Grabbing Opening

Start strong by mentioning the role and your motivation for applying. You might say:

"Your opening for a Social Media Manager caught my eye given my 7+ years driving viral engagement and sales growth for brands like XYZ Corp."

This shows you reviewed the job description and why you're excited to apply.

2. Draw Connections to the Role in the Middle Paragraph(s)

This is where you match your qualifications to the position's requirements. Emphasize keywords from the job posting.

Illustrate through examples like: “As a Brand Strategist, I launched a rebrand campaign that doubled website traffic and increased social followers by 20%.”

Data and numbers strengthen your claims.

3. Align with Company Values and Culture

Research the company online and reference shared values or achievements:

"I admire ABC Co’s commitment to sustainability. In my last role, I led green supply chain initiatives that reduced carbon emissions by 4%."

This shows you’ll fit right in with the team.

4. Close With an Enthusiastic Call to Action

Wrap up by expressing excitement for the role and appreciation for their consideration. For example:

“I’m eager to discuss how my skills in digital analytics and cross-team collaboration can benefit your next marketing campaign. Thank you for your time - I look forward to hearing from you!”

This keeps you top of mind.

Cover Letter Examples by Job Function

Still unsure what to write? Let's look at real-world examples tailored by job type:

Cover Letter Examples by Job Function

Entry-Level Cover Letter Example

Entry level cover letter example

For entry-level applicants with little work experience, focus on transferable skills from school, volunteering, or hobbies. Demonstrate passion for the industry.

Marketing Cover Letter Example

Marketing cover letter example

For marketing roles, discuss successful campaigns you've managed and tools/tactics you have experience with. Use data-driven facts.

Engineering Cover Letter Example

Engineering cover letter example

For technical roles, highlight specialized knowledge and certifications. Mention specific projects or products you've worked on.

The key is matching your background to the needs of each job. Keep these examples in mind when crafting your own letter.

Common Cover Letter Mistakes to Avoid

Even experienced professionals make mistakes on cover letters. Avoid these errors to ensure yours makes a great impression:

• Typos or grammatical errors - proofread thoroughly!
• Repeating your whole resume verbatim. Summarize key facts instead.
• Using a generic template for all applications. Customize each letter.
• Listing irrelevant skills or work history. Only include what's directly relevant.
• Forgetting to address the letter to a specific person. Do your research.
• Making unsupported claims about yourself. Back up with facts and examples.
• Exceeding one page. Keep it short and scannable.

With attention to detail and a tailored approach, you can avoid these pitfalls.

Cover Letter Checklist: Review Before Sending

Give your cover letter a final once-over before submitting:

• [ ] Is it tailored with keywords from the job description?
• [ ] Does it use specific examples and data to strengthen claims?
• [ ] Is the content organized into concise, engaging paragraphs?
• [ ] Is the formatting consistent and error-free?
• [ ] Does it align with the company's values and culture?
• [ ] Does it express enthusiasm and fit with the role?

If you can check all boxes, you have a compelling letter ready to land interviews!

Now let's dive into some common cover letter FAQs.

Cover Letter FAQ

Still have questions about writing a stellar cover letter? Here are answers to some frequently asked questions:

Q: Should a cover letter be a rehash of my resume?

A: No - your cover letter should complement, not duplicate your resume. Use your letter to expand on key background details and tie them directly to the job. This shows why you're a great fit.

Q: Is it okay to get creative with formatting?

A: Simple and scannable is best. Avoid unconventional fonts, text boxes, or other overly designed elements. Focus on strong content in a standard business letter format.

Q: Do I have to tailor my letter for every job?

A: Yes! Generic letters are easy to spot. Each cover letter should be customized to the company and role. Highlight how your background meets their specific needs.

Q: How should I address the hiring manager if I don’t have a name?

A: “Dear Hiring Manager” or “Dear [Company Name] Recruiter” are perfectly acceptable. Only use “To Whom It May Concern” if absolutely necessary.

Q: How soon after applying should I follow up?

A: Follow up 3-5 business days after applying by email or LinkedIn message. Be polite - simply say you’re excited about the role and wanted to check on the status.

Start Writing Cover Letters That Convert

Well-crafted cover letters are your secret weapon to landing more interviews. This guide provided tips to:

• Determine when you need one
• Format for success
• Write compelling content with examples
• Avoid common mistakes
• Follow up professionally

Remember - 83% of hiring managers value cover letters. Set yourself apart by spending time perfecting yours.

Soon you'll have a polished cover letter template ready to customize for any application. So what are you waiting for? Start writing and take the first step toward an exciting new job opportunity.

We wish you the very best in your search from all of us here! Let us know if you have any other cover letter questions.